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To consider franchising, you must:

  1. Have a successful business with a concept that can be replicated
  2. Be able to choose franchisees who are committed to selling your goods or services
  3. Implement procedures that will create consistency among your franchise units
  4. Demonstrate strong leadership and provide a healthy corporate culture

Keep in mind that the key to successful franchising is consistency, an element of business that builds consumer confidence. By increasing your number of distribution points or units, you also increase your clients' familiarity with your brand. They will expect all units to adhere to the same standards, so it is up to you to ensure that all your franchisees follow your operating systems and methods. Nevertheless, while the onus falls on you to uphold your brand, it is also a good idea to encourage input from your franchisees: strong relationships will reinforce everyone's objectives.

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